Introduction:
2022 sera sans doute encore l’année Tiktok avec un potentiel de reach inégalé par rapport aux autres plateformes. Il est important d’avoir les éléments clés en tête si on veut espérer concurrencer avec les gros tiktokeurs. Et c’est tout à fait possible!
Voilà pourquoi…
60 secondes max
100 followers pour chaque 1000 likes
Collaboration
Time before posting 45 minutes even
When a topic work: do part 2 jusqu’à ce que ça marche plus. (même format de video pour garder la cohérence)
Post o blow up
2 metrics: watch time and percentage of people who completed the video
Shares likes comments don’t matter so much just ask for follow
hashtags and description matter
tiktok hashtags strategy
description: reinforcement of the hook
use text in the video (KW)
continue to put text on the screen to keep the hook working
Transition: help keep people engage. (point feet and go to face or mirror quickly) not so important
sound: music with mini 50k videos made to them 500k to 1M -> trend has passed
Find a niche: type a KW and find a videos for this month most liked
same length, same sound, same hooks. + spy on creators videos
Batch creation + repost : like the videos that you want to copy so you can find them easily when you need to create content
Broad trends go to the discovers page: check hashtags, sounds, hooks, and just copy
model yourself after 2 – 3 creators minimum. The ones that are trending right now
Regularité
Poster à la même heure pour habituer les followers -> plus de vues
Les habitués ont plus tendance à interagir -> augmentation de l’engagement
Hook: 2 secondes sur tiktok
accouche mystérieuse: augmentation de Average Watch Time
Hook example:
Things that you thought where good but are not
If you want this to happen watch this video
Si tu vois cette video avant le 30 mai
Tu n’arriveras pas à …. si tu ne vois pas cette video
Mettre la partie la plus intéressante de la video au début pendant 2 sec (fast pace)
The info the rich don’t want you to know about
Add people reactions
Idée de contenu
Reprendre les tendances les formats
Commentaire
Q&A
Live
Quand poster
quoi poster
Combien de fois par jour
Quel hashtags
comment trouver les tendances
les dernières tendances
Augmenter le reach: 3 – 6 videos par jour
- information
- entertainment
Collaboration as much a possible
DElayed explosions happen: don’t delete the video. Tiktok might pick it up later (a month or so)
Les features qui marche: (newest and trending
stitching
green screen photo
green screen video
Be consistent, viral video will happen to you.
1 post sur 6 ne marche pas (minimum)
Make sure you check community and copyright rules to prevent account from getting banned.
No honey moon period, no need to create a new account when you get shadow banned (7 – 14 days) just wait it out.
Fake engagement, don’t do it, do not like your own post.
You can be the first comment to engage people to take action
How to ask for engagement:
What are you doing this summer?
Clic the plus sign if its beach (if you think this is going to be the most answered)
Double tap if its mountain
comment below if its something else
24 – 72h you can repost.
don’t repost twice the same video the same day
When to post more
When you get traction or when your conversion rate is above 50% (conversion rate is follower/likes).
When you reach this point, post minimum 8 videos a day to bank on this.(4 videos can do the trick and then repost once)
2 of the videos: respond in the comment
2 of the videos: do what
2 of them: repost
how to get 1000 first followers on tiktok
engage with first followers to initiate them to engage back with you.
Chaque post est traité individuellement par l’algorithme. Si un post ne marche pas, le suivant pourrait très bien devenir viral.
CTA à la fin sur chaque post
Au total ne pas repost plus de 3 fois la même video
When to post:
9:30am to 11am
Don’t use a VPN, you’ll get shadow banned
2 to 5pm
5 best post: 30 min before and 30 min after. you have your time posting range. best watch time and % of ppl completing the video (50% at least)
8pm to 10:30pm
sous 13 sec: watch time aim 100%
13 to 20 sec: 85%
20 to 40 sec: 70%
over 40 sec: 50%
hashtags:
3 broad # (#tiktok etc) and 2 niche # (# picnic) (not too small!), must be relevant. In the beginning you could not use # 1 post out of 2 but wen you get traction, always use #
Don’t use the same # on every posts
Don’t put # in the comment section
Hashtag structure and strategy:
- no hashtag
- 3 niche specific hashtags
- 3 broad and 2 niche specific hashtags
- 4 broad and 2 niche specific hashtags
Repeat
index content
Tiktok is no longer limited to kids topics
If one video is working well, then let it breathe. Next post should be similar 24 or up to 72h after depending on the success.
CTA -> Repost feature to increase the reach.
Stories: to test/tease the future post and then CTA follow
Monétisation sur tiktok
- brand deals (the most risky because it depends on your view count)
- reach out
- make easy to reach out to you
- market place if you have over 100k
make a post that is successful and show the result to brands
- affiliate marketing
- pay out selection
- valuable to your audience
- tiktok creator funds (target adults), paid duet or paid sounds (with new artists that want to promote their music)
- build your own product or service to get leads from tiktok users